# Arcetta

> Real-time analytics tag monitoring and validation platform. Arcetta uses real Chromium browser sessions to monitor your dataLayer, Google Analytics tags, Meta Pixels, and conversion events — catching failures before they corrupt your attribution data or waste ad spend.

## What Arcetta Does

Arcetta is a SaaS tool that continuously monitors marketing and analytics tags on websites using real browser sessions (Playwright/Chromium). It validates that tags fire correctly, dataLayer values match expected schemas, and conversion events are accurately reported.

### Core Problem

Marketing and analytics tags (GA4, Meta Pixel, TikTok Pixel, etc.) break silently in production. When they do, businesses make spending decisions on corrupted data — wasting ad budget, misattributing revenue, and losing conversion signals.

### How It Works

1. Configure monitoring tasks with tag templates and validation rules
2. Arcetta runs real Chromium browser sessions against your website on a schedule
3. It validates dataLayer values, tag payloads, data types, currency formats, and custom parameters
4. If a tag fails, you get instant alerts via Slack, email, or webhook

## Key Features

- **Real Browser Testing**: Uses Playwright/Chromium for real page loads — not synthetic pings
- **Deep Data Validation**: Validates dataLayer values with configurable rules (equals, regex, exists, type checks, comparisons)
- **Tag Templates**: Pre-built support for GA4, Meta Pixel, and other major tag platforms
- **Consent Mode Testing**: Validates tags fire correctly under different consent states
- **Multi-Domain Monitoring**: Monitor tags across multiple domains and funnels from one dashboard
- **Instant Alerts**: Slack, email, and webhook notifications the moment a tag breaks
- **Scheduled Scans**: Automated monitoring on configurable intervals
- **Step-by-Step Instructions**: Configure click sequences, dataLayer collection, and element inspection per scan

## Use Cases

- Monitor GA4 event tracking across all pages and funnels
- Validate Meta/Facebook Pixel fires with correct purchase values
- Catch broken conversion tags before they affect Smart Bidding or CPA targets
- Verify dataLayer schema consistency after site deployments
- Audit tag implementations across staging and production environments
- Ensure consent mode correctly gates tag firing

## Pricing

- **Standard Plan** — $299/month: For brands running paid campaigns who need reliable conversion data
- **Premium Plan** — $799/month: For scaling DTC brands and performance teams managing multiple funnels
- **Enterprise Plan** — Custom pricing: For large organizations with mission-critical analytics infrastructure

All plans include real browser testing, instant alerts, and hands-on onboarding.

## Links

- Homepage: https://arcetta.com
- Pricing: https://arcetta.com/pricing
- Tag Protection: https://arcetta.com/tagprotection
- Contact / Book Demo: https://arcetta.com/contact

## Competitors & Alternatives

Arcetta replaces manual QA, periodic tag audits, and basic browser extension debugging with continuous, automated monitoring. Alternatives include manual GTM debugging, tag audit agencies, and browser extension tools like Tag Assistant — none of which provide continuous real-browser validation with instant alerting.

## Category

Analytics Monitoring, Tag Management, Marketing Data Quality, Conversion Tracking Validation, Web Analytics QA