Every DTC brand pays a broken data tax
Tags fail silently. Events go missing. Conversions aren't recorded. By the time you notice you've already made weeks of campaign decisions on corrupted baselines. Arcetta catches tracking errors the moment they happen.
You cut campaigns that were actually working
Missing conversion data makes profitable campaigns look unprofitable. You scale down the wrong ones.
You scale channels that are over-attributed
Broken attribution inflates performance of some channels. Ad spend piles into the wrong places.
Your ROAS reports are lying to you
Silent tag failures and dataLayer drift corrupt the baselines your entire media strategy is built on.
Conversions
Realized vs. reported
Silent failures cause 15–30% data loss
Continuous protection across your entire tracking stack
Unlike scheduled audit tools that check on a crawl schedule, Arcetta monitors every event continuously. Know the moment something breaks, before it corrupts your campaign data.
Real-time Tag Monitoring
Know instantly when a tag breaks, loads too late, or fails to fire before it silently destroys your conversion data and ad spend.
DataLayer Validation
Continuously validate every event, parameter, and value pushed to your dataLayer — automatically.
✓ value: 149.99
✗ currency: missing
Instant Alerts
Get notified the moment something breaks — via Slack, email, or webhooks. No more silent failures.
Real Browser Testing
Test with actual browsers under real network conditions. Catch issues that synthetic monitoring misses entirely.
Custom Validation Rules
Build flexible, powerful rules to validate any data structure. From exact value matching to regex patterns and type checks, stay in full control of your data quality.
"event": "purchase",
"transaction_id": "TXN-8821" ✓,
"currency": "usd" ✗ expected /^[A-Z]{3}$/,
"value": 149.99 ✓
}
Tracking Audit Trail
View comprehensive historical run data and spot trends over time. See exactly when tracking drifted and what changed.
The cost of broken tracking is invisible — until it isn't
Most brands discover tracking failures weeks after they happen. By then, the damage to attribution data and ad spend is already done.
25%
Average data loss from silent tracking failures
Undetected tracking failures cause brands to lose 15–30% of their conversion data, meaning your attribution model is running on a fraction of the truth. Every campaign decision compounds the error.
$50K+
Monthly ad spend misallocated due to broken attribution
When tracking breaks, ad spend follows bad signals. Budgets shift toward channels that appear to perform because their data looks clean — not because they actually convert. Arcetta keeps your attribution honest.
40%
Improvement in tracking effectiveness with accurate data
Teams with clean, validated tracking data make better campaign decisions and improve media efficiency. Accurate attribution means you scale what works and cut what doesn't — with confidence.
What changes when your tracking is clean
Failures caught in minutes, not weeks
Real-time alerts the moment a tag breaks or a dataLayer value goes missing
ROAS numbers you can actually trust
Make spend decisions on complete, validated conversion data
Budget goes to channels that actually convert
Accurate attribution means you scale what works and cut what doesn't
Stop firefighting, start growing
No more manual tag audits or surprise attribution gaps after a site update