Analytics monitoring without the hassle

Bulletproof your analytics with real-time tag monitoring, automated validation, and instant alerts. Never lose another conversion to broken tracking.

Silent failures are killing your data

When tracking tags fail silently, you lose critical conversion data. Your analytics show incomplete pictures, attribution models break down, and ad spend gets misallocated.

Here's the problem: all tracking happens in your customer's browser. Client-side scripts can fail due to ad blockers, network issues, browser compatibility problems, or JavaScript errors, without you kowing about it.

Traditional monitoring only checks if tags fire from a perfect test environment—but what if consent banners block tracking before users accept? What if checkout forms fail to populate product data when users navigate too quickly? What if single-page app transitions break event sequences?

Common Tag Failures

Tags fire but send empty values
Product IDs corrupted during checkout
Revenue tracking breaks after site updates
Third-party scripts block conversion pixels
Ad blockers interfere with tracking

Real-time validation with real browsers

Tag Protection simulates real user behavior with actual browsers, testing not just that your tags fire, but that they're sending the right data to your analytics provider.

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Deep Data Validation

Go beyond basic firing checks. Validate exact values, data types, currency formats, and custom parameters in real-time.

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Real Browser Testing

Since tracking failures happen in real user environments, we test with actual browsers under real conditions—including ad blockers, slow networks, and mobile constraints.

Instant Alerts

Get notified the moment something breaks. Slack, email, webhooks—catch tracking failures before they drain your ad budget.

How Tag Protection works

1

Set up your monitors

We work together to create custom monitoring pipelines: your key user journeys, critical tag fires, data validation rules, and success criteria.

2

Automated testing

We simulate real users navigating your site, triggering conversion events, and capturing all network traffic.

3

Real-time validation

Every data point gets validated against your rules. Wrong values, missing parameters, or failed requests trigger alerts.

4

Instant notifications

Get alerts within seconds of a failure. Fix issues before they impact your data quality or ad performance.

Sample Validation Rules

event_name: "purchase"
currency: matches(/^[A-Z]{3}$/)
value: type(number) > 0
items: length > 0
items[*].item_id: required

Flexible rules let you validate any data structure with precision.

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Quick Setup

Get your monitoring pipeline live in under 24 hours

Skip the complex setup. We'll configure your first monitors, validate your critical conversion paths, and have you protected before your next campaign launch.

15-minute onboarding call
Custom monitoring setup for your key funnels
Instant alerts to your preferred channels

Live Monitoring Dashboard

Checkout conversion tracking
✓ Active
Product page analytics
✓ Active
Email signup tracking
⚠ Warning
Cart abandonment pixels
✗ Failed
🚨 Alert sent 2 minutes ago

Cart abandonment tracking failed - revenue parameter missing