Tag Protection

Good tracking fails silently.

Real-time monitoring for your tags, dataLayer, and conversion pixels. Catch failures before they corrupt your attribution data and drain your ad budget.

Most tracking breaks silently. You find out weeks later.

When tags fail, you don't get an error message. Your analytics keep running. Your dashboards keep updating. But the data flowing through them is incomplete — and the media decisions built on top of it are wrong.

All tracking happens in your customer's browser. Client-side scripts fail due to ad blockers, network issues, browser compatibility problems, and JavaScript errors, without any warning.

Scheduled audit tools check tags from a perfect test environment on a crawl schedule. They miss failures that happen in real user conditions: consent banners that block tracking, checkout forms that break under speed, SPA transitions that drop event sequences.

Common Tag Failures

Tags fire but send empty values
Product IDs corrupted during checkout
Revenue tracking breaks after site updates
Third-party scripts block conversion pixels
Ad blockers interfere with tracking

Monitoring that tests what real users actually experience

Arcetta uses real browsers to simulate actual user journeys, testing not just that your tags fire, but that they send the right data to your analytics and ad platforms — under real conditions.

Deep Data Validation

Go beyond basic firing checks. Validate exact values, data types, currency formats, and custom parameters. A tag that fires with empty values is as bad as a tag that doesn't fire at all.

Real-User Simulation

Tracking failures happen in real user environments, not clean test setups. We test with actual browsers under real conditions: ad blockers, slow networks, mobile constraints, and consent flows.

Instant Alerts

Get notified the moment something breaks. Slack, email, or webhooks. Catch failures before they corrupt your attribution data and drain your ad budget.

How Tag Protection works

1

Set up your monitors

We work together to create custom monitoring pipelines: your key user journeys, critical tag fires, data validation rules, and success criteria.

2

Automated testing

We simulate real users navigating your site, triggering conversion events, and capturing all network traffic.

3

Real-time validation

Every data point gets validated against your rules. Wrong values, missing parameters, or failed requests trigger alerts.

4

Instant notifications

Get alerts within seconds of a failure. Fix issues before they impact your data quality or ad performance.

Sample Validation Rules

event_name: "purchase"
currency: matches(/^[A-Z]{3}$/)
value: type(number) > 0
items: length > 0
items[*].item_id: required

Flexible rules let you validate any data structure with precision.

Quick Setup

Get your monitoring pipeline live in within 48 hours

No complex setup. We configure your first monitors, validate your critical conversion paths, and have you protected before your next campaign launches.

15-minute onboarding call
Custom monitoring setup for your key funnels
Instant alerts to your preferred channels
Get in touch

Live Monitoring Dashboard

Checkout conversion tracking
Active
Product page analytics
Active
Email signup tracking
Warning
Cart abandonment pixels
Failed
Alert sent 2 minutes ago

Cart abandonment tracking failed - revenue parameter missing